The Everything Guide to Starting and Running a Retail Store
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This career guide is for people who recognize the importance of an independent retail store in community life and the opportunities for a rewarding lifestyle, but donat know where to start. This comprehensive guide shows them how to: spot and capitalize on small retailer trends; use the most efficient retailing software; make the leap to online selling; conduct their own market research; and more. Authors Dan and Judy Ramsey offer practical advice and real-world examples that are difference between success and failure in this challenging, but satisfying career path
What are my start-up costs? How much will my store make? Should I sell online? How can I compete with larger stores? If you've ever considered owning a store but don't know where to start, The Everything Guide to Starting and Running a Retail Store is perfect for you. This resource will help you recognize the importance of an independent retail store in community life and the opportunities it offers for a rewarding lifestyle. This comprehensive guide shows you how to: Spot and capitalize on small retailer trends Conduct your own market analysis Research and select the most appropriate retailing software Run your business day to day Attract customers with effective advertising Make the leap to online selling This helpful handbook offers practical advice on retail store planning and management with valuable guidelines and real-world examples that can make the difference between your store's success and failure. This guide provides all the tools you need to run a store that your customers--and you--will enjoy for many years to come!
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