It is one thing to have a great idea for a business. It is another altogether to convince a backer to give the green light. This book guides you to do just that. The essential knowledge you need to write a winning business plan GÇô quickly and without fuss. With advice thatGÇÖs instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.
It is one thing to have a great idea for a business. It is another altogether to convince a backer to give the green light. This book guides you to do just that. The essential knowledge you need to write a winning business plan GÇô quickly and without fuss. With advice thatGÇÖs instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Vaughan Evans is an independent strategy consultant, prolific writer and dynamic speaker(www.vaughanevansandpartners.com). He has specialised in strategy and business planning for business clients, small and large, and strategic due diligence for private equity clients over four decades. He is also the author of FT Publishing titles: FT Essential Guide to Writing a Business Strategy, Key Strategy Tools, 25 Need to Know Strategy Tools and Strategy Plain and Simple.
Inhaltsangabe
Part 1: Preparing your plan 1. Essential preparation Part 2: Writing your plan 2. The business 3. Market demand 4. Competition 5. Strategy 6. Resources 7. Financials and forecasts 8. Risk, opportunity and sensitivity 9. Conclusion Part 3: Using your plan 10. Pitching your plan 11. Setting targets 12. Performing to plan 13. Epilogue: Beware these characters!
Part 1: Preparing your plan 1. Essential preparation Part 2: Writing your plan 2. The business 3. Market demand 4. Competition 5. Strategy 6. Resources 7. Financials and forecasts 8. Risk, opportunity and sensitivity 9. Conclusion Part 3: Using your plan 10. Pitching your plan 11. Setting targets 12. Performing to plan 13. Epilogue: Beware these characters!
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