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Seminar paper from the year 2015 in the subject Cultural Studies - Caribbean Studies, grade: 94%, Communication University of China (Institute of Communication Studies), course: Inter-cultural Communication, language: English, abstract: In 1964 famed communication scholar and theorist Marshall McLuhan coined the term 'global village' in reference to the world and its evolving transformation. The term has since been widely used in media, communication, and culture research studies. McLuhan used the term to "describe the world that has been "shrunk" by modern advances in communications, he compared the vast network of communications systems to one extended central nervous system ultimately linking everyone in the world" (The American Heritage, 2005).It is on this premise that globalization has been revolutionized. Globalization is not a new concept but has changed drastically as a result of advanced communication and information technologies creating border less landscapes politically, economically, socially, and culturally. Globalization is not universally defined, as it is understood from varying perspectives and academic disciplines. Jones M. Jaja (2010) suggests that "globalization is the aspiration to integrate all the societies in the world, all the societies on the globe" (p.115). Jaja (2010) further concludes that globalization and Americanization, although share the similarity of homogenizing the globe, they are not the same; "Americanization of the globe is the worldwide spread and dominance of American influence and culture" (p.117).