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How do you sell to those at the top? By speaking their language. This insider guide helps readers unlock the door to greater sales using the ten metrics most valued by C-level executives (hint: ROI isn't one of them).

Produktbeschreibung
How do you sell to those at the top? By speaking their language. This insider guide helps readers unlock the door to greater sales using the ten metrics most valued by C-level executives (hint: ROI isn't one of them).
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Autorenporträt
Michael Nick is the author of ROI Selling, as well as president and founder of ROI4Sales, Inc. He has taught selling techniques, developed sales tools, and implemented sales processes at companies throughout the world, including Hewlett Packard, Microsoft Great Plains, NEC, Emerson, Oracle, S1 Corporation, Rockford Automation, Autodesk, 3E Company, Imation, and TSYS.