Jack Trout

Broschiertes Buch

POWER OF SIMPLICITY

Beschreibung

Shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues - without expensive consultants or money-wasting programs.

Autor

Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.

Produktdetails

• Verlag: McGraw-Hill Professional
• New ed
• Seitenzahl: 220
• Erscheinungstermin: 8. Juli 2000
• Englisch
• Abmessung: 229mm x 152mm x 13mm
• Gewicht: 320g
• ISBN-13: 9780071373326
• ISBN-10: 0071373322
• Artikelnr.: 09697495