The Study of the Factors Affecting Consumer Willingness to Observe - Miladian, Hossein
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Consider the frequency with which consumers routinely encounter with purchase decisions for which they had almost no information. A place to eat, time to travel, video rental, gifts for family, all are common examples. In complex trademark selection environments that exist today, some researches show that consumers postpone choosing a brand or product.Observing behavior of other consumers may simplify the consumer decision by providing the information that is used as resources of assessment, interest and consumer behavior

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Produktbeschreibung
Consider the frequency with which consumers routinely encounter with purchase decisions for which they had almost no information. A place to eat, time to travel, video rental, gifts for family, all are common examples. In complex trademark selection environments that exist today, some researches show that consumers postpone choosing a brand or product.Observing behavior of other consumers may simplify the consumer decision by providing the information that is used as resources of assessment, interest and consumer behavior
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Autorenporträt
He received his PH.D in Commerce field. He is assistance proffessor in Management Depaertment, Sarvestan Branch,Islamic Azad University, Sarvestan, Islamic Republic of Iran.