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  • Produktbild: The Synergy of Business Theory and Practice
  • Produktbild: The Synergy of Business Theory and Practice

The Synergy of Business Theory and Practice Advancing the Practical Application of Scholarly Research

Aus der Reihe Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business

97,99 €

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

26.08.2019

Abbildungen

XXIII, 316 p. 7 illus.

Herausgeber

Alkis Thrassou + weitere

Verlag

Springer

Seitenzahl

316

Maße (L/B/H)

21,6/15,3/2,2 cm

Gewicht

553 g

Auflage

1st ed. 2019

Sprache

Englisch

ISBN

978-3-030-17522-1

Beschreibung

Portrait


Alkis Thrassou
is Professor in the School of Business at the University of Nicosia, Cyprus, and a Senior Research Fellow of the EuroMed Academy of Business (EMAB). He has extensive academic and professional experience, and has undertaken significant research in the fields of strategic marketing, management and customer behaviour.



Demetris Vrontis
 

is Professor and Executive Dean at the University of Nicosia in Cyprus, the Editor-in-Chief of the
EuroMed Journal of Business
(
EMJB
), and the President of the EuroMed Research Business Institute (EMRBI). He has published over 200 articles and books.


Yaakov Weber
is Professor and Director of the Research Unit, School of Business Administration, College of Management, Israel. The Founder and President of EMRBI and EMAB, Yaakov has served in various editorial positions for a number of leading journals including the
Journal of World Business
.


S. M. Riad Shams
is a Senior Research Fellow at the Ural Federal University, Russia. Having previously studied at Central Queensland University in Australia, he is a Research Fellow at EMAB and has published articles in several leading journals.


Evangelos Tsoukatos
teaches Management at the University of Applied Sciences Crete, Greece, and is adjunct faculty at the University of Nicosia and the Hellenic Open University. He is Associate Editor of
EMJB
and previously studied at Lancaster University, UK.

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

26.08.2019

Abbildungen

XXIII, 316 p. 7 illus.

Herausgeber

Verlag

Springer

Seitenzahl

316

Maße (L/B/H)

21,6/15,3/2,2 cm

Gewicht

553 g

Auflage

1st ed. 2019

Sprache

Englisch

ISBN

978-3-030-17522-1

Herstelleradresse

Springer-Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE

Email: ProductSafety@springernature.com

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  • Produktbild: The Synergy of Business Theory and Practice
  • Produktbild: The Synergy of Business Theory and Practice

  • 1. Editorial Introduction: The Requisite Bridge from Theory to Practice; 
    Alkis Thrassou, 
    Demetris Vrontis, 
    Yaakov Weber, S. M. Riad Shams and Ev
    angelos Tsoukatos.- 2. Theoretical Concepts and Practical Applications of Accounting-related Shared Service Centres in Medium-Sized Firms; 
    Stefan Bantscheff and Bernd Britzelmaier.- 3. 
    From Theory to Practice of Formal and Informal Palestinian Small Businesses; 
    Suhail Sultan and Evangelos Tsoukatos.- 4. 
    A Practicable Implementation of
    Training and Development in Professional Services: the Case of Accountants in Cyprus; 
    Loucas Theodorou, Demetris Vrontis and Michael Christofi.- 5. 
    The Role of Organizational Identity in Post-Merger Integration; 
    Yaakov Weber.- 6. 
    Energy Business in Gambia: an Industry Review for Theoretical and Practical Implications; 
    Musa Manneh and
    S. M. Riad Shams.- 7. 
    Sustainable Customer Experience: Bridging Theory and Practice; 
    Paola Signori, Irene Gozzo,
    Daniel J. Flint, Tyler Milfeld and Bridget Satinover Nichols.- 8. 
    Industry Application of Assessment and Forecasting Theories through Comparative Financial Analysis: the Case of Greek Pharmaceutical Industries under Crisis Conditions; 
    Klio Dengleri, Petros Lois, Alkis Thrassou and Spyros Repousis.- 9. 
    Industry and Managerial Applications of Internet Marketing Research; 
    S. M. Riad Shams.- 10. 
    CSR Reporting Practices of Lithuanian and Italian Academic Institutions; 
    Ligita Šimanskienė, Jurgita Paužuolienė, Erika Župerkienė and Mariantonietta Fiore.- 11. 
    The Practicable aspect of the
    Omni-Channel Retailing Strategy and its Impact on Customer Loyalty; 
    Tandy
    Christoforou and
    Yioula Melanthiou.- 12. 
    International Curative Marketing, Corporate and Business Diplomacy: a Triple Application for Migration; 
    Hans Ruediger Kaufmann,
    Maria Paraschaki, Evangelos Tsoukatos,
    Dolores Sanchez Bengoa and
    Michael Czinkota.- 13. 
    Sustainability in Project Management: Advancing the Synergy of Practice and Theory; 
    Debu Mukerji.