UNDERSTANDING INTERNATIONAL PUBLIC RELATIONS: A MODERN PERSPECTIVE - Jacob Chiakaan, Gbaden;Ngufan Tsafa, Tina;Idi, Shadrach
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This book provides a comprehensive understanding of International Public Relations (IPR) and its historical factors, highlighting areas of concordance and disagreement with other concepts like International Relations, International Trade, and International Communication. It covers various international public relations bodies, such as multinational companies, non-governmental organizations, and diplomats, and international associations like IPRA, PRCA, IPR, PRSA, and CERP. The book also recognizes the impact of technological advancements, such as ICT, on IPR operations. The remaining chapters…mehr

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Produktbeschreibung
This book provides a comprehensive understanding of International Public Relations (IPR) and its historical factors, highlighting areas of concordance and disagreement with other concepts like International Relations, International Trade, and International Communication. It covers various international public relations bodies, such as multinational companies, non-governmental organizations, and diplomats, and international associations like IPRA, PRCA, IPR, PRSA, and CERP. The book also recognizes the impact of technological advancements, such as ICT, on IPR operations. The remaining chapters focus on theories, crisis management approaches, and issues/challenges in IPR, aimed at students and those operating globally. The book is a collaborative effort by Nigerian and African public relations specialists, contributing significantly to IPR's growth and development.
Autorenporträt
Gbaden Jacob Chiakaan is a Professor of Persuasive Communication, specializing in Public Relations. With over 20 years of experience, he teaches at Adamawa State University and has published over 40 peer-reviewed articles. Chiakaan is a member of various academic and professional bodies. He is happily married with children.