Building Resilience in Times of the COVID-19 Pandemic and Beyond. Strategies for Export-Oriented Industrial Small and Medium-Sized Enterprises
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Form:Einzelkauf Download
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Sprache:Englisch
29,99 €
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Produktdetails
Format
Kopierschutz
Nein
Family Sharing
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Text-to-Speech
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Erscheinungsdatum
05.04.2023
Verlag
GRINSeitenzahl
78 (Printausgabe)
Dateigröße
2257 KB
Sprache
Englisch
EAN
9783346850720
Main question: How can export-oriented industrial SMEs build resilience in times of the COVID-19 pandemic and beyond? Sub question 1: How has the COVID-19 pandemic affected the global economy in the context of international trade? Sub question 2: What have been the main challenges faced by B2B export-oriented SMEs during the COVID-19 pandemic?
Owing to the new and emerging field of business research that the COVID-19 pandemic has created, research has been developing on the topic. Researchers have primarily concentrated on specific issues such as understanding the impacts of the pandemic on the supply chain, import and export flows and trade policies. Often lacking a practical-oriented application of findings for Managers and their organizations and a focus on the challenges faced by export-oriented Small and Medium-Sized Enterprises (SMEs).
The purpose of this bachelor thesis is to examine the impacts of the COVID-19 pandemic on international business operations and especially in Business to Business international sales and marketing focusing first and foremost on SMEs, and to provide a concise overview concerning the topic of international trade disruptions during the pandemic as well as strategies and better practices for responding to and mitigating these risks and threats.
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