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Seminar paper from the year 2017 in the subject Business economics - Trade and Distribution, grade: 2,1, Hochschule Ruhr West, language: English, abstract: Which aspects of the space utilization should be followed by Real to increase its sales? Following learning objectives can be derived from this question: What are the key factors of a successful space utilization? Which are the most potential problems of space utilization for Real at the moment? Which recommendations could be helpful for Real? In the beginning, the definition and the importance of the space utilization will be explained. Next, applying these key factors it will be analyzed which kind of space utilization Real currently uses. Finally, recommendations based on this analysis will be formulated.