Jeffrey Robinson
eBook, ePUB

The Manipulators - Unmasking the Hidden Persuaders --- The Conspiracy To Make Us Buy (eBook, ePUB)

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It wasn't by chance that the 1960s became "The Swinging '60s."Nor was it by chance that what happened on Madison Avenue in the years leading up to "The Mad Men" Decade --- when Vance Packard wrote "The Hidden Persuaders" --- and what has happened as a result of those years, has changed the world.This is a story about casting spells. About filling our heads with some catchy tune or a neat slogan that will throb gently in the hidden layers of our brain. About touching buttons; parceling intellect and emotion together; finding ways of saying one thing on the surface and something else beneath it;...

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