When I Grow up I Want to Be a UX Designer, Dad (eBook, ePUB)

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Once upon a time, we woke up and a new field had emerged and risen at work, in design, apps and product development, psychology, and marketing, altering our daily language with new terms and acronyms: user experience. Before we could do something about it, just below the CEO of the company, there was the CXO or chief experience officer. How did this happen? What has changed? What to think about it?In these essays, Adolfo Ramírez Corona, brings his experience and knowledge in media, audiences, marketing, analog technology, psychology, and philosophy, to transit reflections and stories on this ...

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