A study on Customer Relationship Management of Public Sector Banks in Chennai C.
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Banks play an important role in economic development, as they accept deposits and channelize them into lending activities. Indian has a well-developed banking system, with most of the banks having been founded by Indian entrepreneurs and visionaries in the pre-independence era. Indian banks have played a significant role in the development of the Indian economy by inculcating the habit of savings and lending finance to Indian industry. The banking industry in India is facing certain challenges, such as quality service, customer satisfaction, customer retention, and customer loyalty. However, d...
Banks play an important role in economic development, as they accept deposits and channelize them into lending activities. Indian has a well-developed banking system, with most of the banks having been founded by Indian entrepreneurs and visionaries in the pre-independence era. Indian banks have played a significant role in the development of the Indian economy by inculcating the habit of savings and lending finance to Indian industry. The banking industry in India is facing certain challenges, such as quality service, customer satisfaction, customer retention, and customer loyalty. However, due to nationalization exercises in 1969 and 1990, banks have increased their network at a brisk pace, with the number of branches at the end of 2008 standing at 38046. As on 31.03.2013, there were 70421 branches.