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Scale Smart is an actionable guide to start and scale a startup, in India in the digital age. With lots of examples, live case studies and marketing breakdowns, it gives a startup, the roadmap to grow their business. It first identifies your marketing channels and then goes deeper into how to scale each of those channels. The book was created after interviewing over thirty successful founders (Ex: Bharat Matrimony, Practo, Byju, Slideshare, Redbus & 25 others) in the Indian startup ecosystem. Anirudh Narayan is a growth specialist who has helped over 1,000 aspiring entrepreneurs and 50 startups in the US, Latin America, Africa and Asia with launching their idea, reaching product-market fit and scale. His core specialties lie in user acquisition, funnel optimization, growth hacking and business development. Anirudh's previous experiences involve Growth at Rocket Internet, Shutterstock, Lean Startup Machine, Simplilearn & Upgrad as well as mentoring at accelerators like Numa. Anirudh currently helps entrepreneurs launch and scale their business through bootcamps, courses, consulting services and products through this company, Growth Spartan. Anirudh was recently featured among the top 500 growth hackers in the world.